I’ve worked across a range of industries including beauty, healthcare, CPG, fashion, F&B, finance and entertainment.

A few examples of projects I’ve led:

Redesigning Health Insurance Communications to Increase User Engagement

Learn More

Mapping the User Experience of Shopping for a Phone Case

Learn More

Uncovering Emotions Behind Consumer’s Preference For Whiskey

Learn More

Rebranding Skincare Company for Retail Expansion

Creating Localized Store Experiences for National Retailer

Understanding Runners’ DecisionMaking Process When ShoppingFor Sneakers

Decoding Brand Loyalty for Digital Music Streamers

I’ve worked across a range of industries including beauty, healthcare, CPG, fashion, F&B, finance and entertainment.

A few examples of projects I’ve led:

Redesigning Health Insurance Communications to IncreaseUser Engagement

Learn More

Mapping the UserExperience of Shopping fora Phone Case

Learn More

Uncovering Emotions Behind Consumer’s Preference For Whiskey

Learn More

Rebranding Skincare Company

for Retail Expansion

Creating Localized Store Experiences for National Retailer

Understanding Runners’ Decision Making Process When Shopping For Sneakers

Decoding Brand Loyalty for Digital Music Streamers

I’ve worked across a range of industries including beauty, healthcare, CPG, fashion, F&B, finance and entertainment.

A few examples of projects I’ve led:

Redesigning Health Insurance Communications to Increase User Engagement

Learn More

Mapping the User Experience of Shopping for a Phone Case

Learn More

Uncovering Emotions Behind Consumer’s Preference For Whiskey

Rebranding Skincare Company for Retail Expansion

Learn More

Creating Localized Store Experiences for National Retailer

Understanding Runners’ DecisionMaking Process When ShoppingFor Sneakers

Decoding Brand Loyalty for Digital Music Streamers